Technology, AI, and legal marketing experts present their insights for 2018.
Each year, fSquared Marketing reaches out to a select group of experts for their insights on the legal marketing trends that are transforming our industry. We are thrilled to share predictions from leading voices in legal tech, marketing, media, and business development.
The bold prediction for 2018? Artificial Intelligence will change the way that law firms work, collect data, engage in business analysis, and market services. Beyond imperatives for marketers in this brave new world of legal AI, important insights for 2018 include:
- Developments in Content Marketing
- Leveraging Social Media to Connect with Fintech Startups
- Promoting Thought Leadership Through Sponsored Content
- Integrating Webinars into Marketing Strategies
- Improving Marketing ROI with Multi-channel Campaigns
- Evolving Legal Directories
- The Intelligent Future of CRMs
2018 will be a year of transformation for law firms, evolving methods, and increasingly powerful marketing technology, of this much we can be certain. As legal marketers, our role is to stay one step ahead of the developments. To prepare for a year of rapid change and new opportunities, read on.