Back in July, I shared 8 top signs that you need to redesign your law firm website. So now you know you need a new site what are the top issues to focus on to make your new site the best it can be for your firm?
First you need to identify goals for your new website and align those with your existing one. This will highlight where some of the gaps are and how your current website is failing your law firm and the lawyers as a whole. I guarantee you not all the issues on your list will be technical in nature as lawyer bios and online content marketing are the new black when it comes to effective law firm marketing.
Next you will probably need to get some advice from experts who know how to address these issues both technical and otherwise and who can help your firm over the long haul, not just up to Launch Day.
If you can answer these questions then you are ready to start your law firm website re-design.
Having had many years experience building law firm websites these are just some of the many issues firms have not considered prior to engaging us and it can be daunting to most who don’t do this on a regular basis. Over the next few months I will be looking at how best to approach some of these issues, providing my thoughts on best practices for building law firm websites after having spent many years in the trenches.
If your need is more urgent and you need assistance with any or all of the above feel free to reach out to me directly and I would be more than happy to help out.
Robert Foley is Co-Founder and Chief Digital Officer at fSquared Marketing. He has over 15 years experience defining, building and managing large-scale websites and digital solutions for top professional services companies and law firms in both Canada and the U.S.
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